In aesthetics-driven sports, tape visibility matters. Bower, recognizing the issue, asked whether there was demand for an expanded “flesh tone” palette. Dr. Himmons, who works clinically at Southern Connecticut State University and serves on multiple committees advocating for diversity, equity, inclusion, belonging, and access, confirmed the need.
“As representation in women’s collegiate gymnastics and the performing arts continues to rise, it would best serve these athletes to expand the palette of ‘flesh tone’ offerings,” Dr. Himmons said.
Following that conversation, Bower and OVIK Health Product Line Manager Greg Satterfield consulted with athletic trainers in gymnastics and the performing arts to develop the new color range. The result was the PowerFlex Foundations line, released in December 2025.